We use necessary cookies that allow our site to work. We also set optional cookies that help us improve our website. For more information about the types of cookies we use, visit our Cookies policy.

Cookie settings

Marketing and Fundraising Data Privacy Policy

Last updated 9 July 2026.

This privacy policy explains how Mental Health Innovations collects, uses and protects personal information for marketing, fundraising, campaigns and events, including activity for Shout and The Mix.

Mental Health Innovations is the controller of the personal information described in this policy. This policy does not cover personal information collected through confidential support conversations or service delivery, and we do not use information from confidential support conversations for marketing or fundraising.

Our contact details 

Name
Mental Health Innovations

Address
Mental Health Innovations
PO Box 78319
London
W10 9FE

Email
[email protected]

The type of personal information we collect 

We may collect and process the following information, depending on how you interact with us:

  • Full name
  • Email address
  • Postal address, where needed for specific campaigns, fundraising activity or to send materials you have requested
  • Marketing and campaign preferences
  • Fundraising, campaign or event information
  • Records of your consent, opt-in, opt-out or unsubscribe preferences

How we get the personal information and why we have it

Most of the personal information we process is provided directly by you. For example, you may give us your information when you:

  • Sign up to receive updates
  • Register for a campaign, event or fundraising activity
  • Request materials
  • Complete a survey or feedback form
  • Contact us about our work
  • Update your marketing preferences or ask to unsubscribe

We may also receive your personal information from third parties where you have taken part in an activity run with them or where they are supporting us with marketing, fundraising, campaign or event activity.

Where third parties collect your information, their own privacy information will explain how they use it. Where they share information with us, we are responsible for how we use that information.

Where we rely on soft opt-in and legitimate interests, all of the following criteria must be met:

  • We are a charity.
  • We obtained the recipient’s contact details directly.
  • The contact details were obtained because the person expressed an interest in, offered, or provided support for our charitable purposes.
  • The sole purpose of the direct marketing is to further our charitable purposes.
  • The recipient was given a clear opportunity to refuse or opt out when their contact details were collected.
  • The recipient is given a clear opportunity to refuse or opt out in every subsequent communication.

Newsletters, marketing and mailing preferences

We will only send you marketing communications where we are allowed to do so under data protection and electronic marketing rules. This may be because you have given us your consent, or because we are able to rely on a soft opt-in.

Where we rely on the charitable purposes soft opt-in, we will only do so where the relevant criteria are met. This means we have obtained your contact details through you expressing an interest in, offering to support, or providing support for our charitable purposes, and the marketing relates to those charitable purposes.

You will always be given a clear way to opt out of marketing communications, including in every marketing message we send.

You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails, following the opt-out instructions in the message, updating your preferences where available, or contacting [email protected].

We may use third-party service providers to help operate our campaigns or administer activities on our behalf, such as sending newsletters, managing events or processing surveys. We only share your information with these third parties for those limited purposes.

Fundraising, campaigns and third parties

We may work with third parties on marketing, fundraising, campaign or event activity.

Where you take part in an activity through a third party, their own privacy information will explain how they collect and use your information.

Where a third party shares your information with us, we will only use it where we have the appropriate consent or another valid basis to do so.

Basis for processing

Under the UK General Data Protection Regulation, the lawful basis we rely on depends on the information we are collecting and the specific context.

We may rely on:

  • Consent, where you have actively chosen to receive marketing communications from us
  • Legitimate interests, where we use a soft opt-in, administer fundraising or campaign activity, respond to enquiries, send requested materials, manage mailing preferences and keep appropriate records
  • Legal obligation, where we need to keep records or respond to requests in order to meet legal or regulatory responsibilities

You can withdraw consent or opt out of marketing communications at any time by contacting Data Protection or using the unsubscribe or opt-out details included in our messages.

How we store your personal information

We store your personal information securely and only for as long as we need it for the purposes set out in this policy.

We may need to share your data with third-party suppliers during some of our marketing campaigns and fundraising events. This will be in accordance with our supplier policy and UK GDPR.

If you unsubscribe or opt out, we may keep limited information so that we know not to contact you again for marketing purposes.

Your data protection rights

Under data protection law, you have rights including:

  • Your right of access: You have the right to ask us for copies of your personal information
  • Your right to rectification: You have the right to ask us to correct personal information you think is inaccurate or incomplete
  • Your right to erasure: You have the right to ask us to delete your personal information in certain circumstances
  • Your right to restriction of processing: You have the right to ask us to restrict the processing of your personal information in certain circumstances
  • Your right to object to processing: You have the right to object to the processing of your personal information in certain circumstances, including direct marketing
  • Your right to data portability: You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances

You are not required to pay a charge for exercising your rights. If you make a request, we have one month to respond.

Please contact Data Protection if you wish to make a request.

How to complain

If you have concerns about how we have used your personal information, you can make a data protection complaint by contacting Data Protection.

We will acknowledge data protection complaints within 30 days. We will look into your complaint, take appropriate steps to respond, keep you informed where needed, and tell you the outcome without undue delay.

You can also complain to the Information Commissioner’s Office if you are unhappy with how we have used your data.

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113
ICO website: ico.org.uk