Dove takes action to make social media safer for young people

We're pleased to be supporting Dove's new campaign, alongside eating disorder charity Beat.

According to research by the brand, more than 8 in 10 youth mental health specialists say social media is fuelling a mental health crisis among young people, with 9 in 10 children exposed to toxic beauty content on social media.

Dove has been working to building self-esteem since 2004, but is alarmed by the current rise in body confidence related mental health issues linked to harmful beauty content on social media.

As a result, this new campaign - in partnership with Global Action Plan, 5Rights, GirlGuiding and Parenting Mental Health - aims to raise awareness of harmful features on social media and encourage platforms to implement new design standards that will make social media safer for young people.

Together, we can protect young peoples’ mental health.

Visit to find out more. Join the call for social media platforms to make social safer by signing the ‘Protect Kids’ Mental Health’ petition from Global Action Plan and 5Rights at

If you're worried about your own or someone else's mental health, text Shout to 85258 for free, confidential support, 24/7.

For eating disorder support or help finding treatment, contact Beat on 0808 801 0677 or