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Farmer Kaleb with cows in a barn.png
13 August 2024

New partnership with Hawkstone to support farmers

Farmer Kaleb

Today we’re launching a new partnership to support British farmers, thanks to funding from Hawkstone. Farming in Britain demands a special kind of resilience: it is tough physical work and it can be even tougher on mental health.

We’re working together with Hawkstone to support farmers who might be struggling in silence. They can text ‘Hawkstone’ to 85258 at any time of day or night to start a conversation with a trained Shout Volunteer. This dedicated keyword allows the volunteer to quickly identify a farmer in need and provide tailored support.




Testimonials

Farming can be a struggle so if you are finding it a bit tough at the moment, text HAWKSTONE to 85258 and you’ll get free confidential support from a very experienced team of people. It could be worth sending a message, it’s better than suffering in silence.

Jeremy Clarkson

Virtually all UK farmers (95%) under the age of 40 rank poor mental health as one of the biggest hidden problems facing the industry (Farm Safety Foundation, 2021). They face unique challenges, particularly during demanding periods like harvest season.

The partnership is supported by Hawkstone creator Jeremy Clarkson, and farmer Kaleb Cooper, to tackle the hidden problem of mental health in the farming community.

Testimonials

Farming is an incredibly hard job and there are statistics out there to show that mental health challenges in farming have risen in recent years. Some people don’t like talking about their problems face-to-face or find it difficult to open up to someone they know, so we have teamed up with Shout to allow farmers to send a simple text and get the support they need.

Kaleb Cooper