We know there is work to be done to reach more male texters through Shout. Men are three times more likely than women to die by suicide, yet only 36% of referrals to NHS talking therapies are for men* and only 17% of our texters identify as male. As a free, confidential service we would like to explore how we encourage more men to reach out earlier for support with their mental health.
Black people are also underrepresented in our texter base, with 2% of respondents identifying as Black, compared with 3% of the UK population. To begin to address this, we are embarking on a pilot project where we will work with local London community groups to understand the barriers young
Black men have to using Shout, to inform the development of a behaviour change marketing campaign that we will then seek to roll out across other areas of the UK.
Through commissioned partnerships, we will also look to reach those from disadvantaged backgrounds. Target audiences include children in and on the edge of care and young parents.
*Source: Mental Health, men and mental health (https://www.mentalhealth.org.uk/a-to-z/m/men-and-mental-health)